Milwaukee Holiday Lights Festival

MKE your holiday season sparkle! MKE plans to visit downtown, day or night, where more than 500,000 holiday lights will dazzle your eyes and lift your spirit. From all-day adventures to evening escapes, guests of all ages will delight in downtown Milwaukee's merry measures. Catch the Jingle Bus presented by Meijer for a 40-minute narrated tour of all the lighted scenes throughout downtown. Rides are just $2 a person Thursdays through Sundays.

View Downtown's Holiday Happenings

MKE IT Downtown Blog

From groundbreakings and ribbon-cuttings, to dining options and community celebrations, there's no better source for all things downtown than our blog series. 

Getting Around

Helping you park, walk, and ride around downtown Milwaukee.

Taking Care of BIDness

We're taking care of "BIDness" by supporting a variety of new initiatives aimed at enhancing downtown's quality of life for residents, employees and visitors alike. 

Milwaukee Holiday Lights Festival The Rep

Bid Events

In the interest of supporting the Milwaukee Downtown community and just having a good time, BID #21 organizes special, multi-day events that Milwaukeeans anxiously await each year!

See all bid Events