Four Murals Activate Milwaukee's Riverwalk
Milwaukee Downtown, BID #21 and the Downtown Placemaking Task Force, in partnership with the Milwaukee Riverwalk District, led an initiative to install four murals along the Milwaukee Riverwalk. Four areas between Mason Street and Knapp Street were activated with new murals to engage pedestrian and waterway traffic, as part of the Milwaukee Riverwalk Mural Collection.
A Request for Proposals was released in August 2024 for the four mural sites. The Downtown Placemaking Task Force conducted submission reviews and interviews to select final artists. Four artists completed murals on the Riverwalk at the Knapp Street Bridge, Juneau Bridge Tower, 740 North by 3L and the Marcus Performing Arts Center.
The Milwaukee Riverwalk Mural Collection is presented in partnership with the Downtown Placemaking Task Force, Milwaukee Riverwalk District, Milwaukee Theater District, Visit Milwaukee, and the City of Milwaukee. Since 2017, Milwaukee Downtown, BID #21 and the Downtown Placemaking Task Force have coordinated more than 25 murals throughout Downtown Milwaukee, including Westown in Bloom, Heart & Sol, Schlitz Park mural, Brighten the Passage and the Giannis mural, to name just a few.