Westown in Bloom

Westown In Bloom

Milwaukee Downtown, BID #21 and the Downtown Placemaking Task Force have commissioned local artist Emma Daisy Gertel for a new Westown gateway mural at the northeast corner of James Lovell Street and Wisconsin Avenue. This high-impact canvas features an urban garden as its subject matter—a metaphor for the resurgence in Westown. Installation began in late-June 2019 following community engagement sessions. The approximate size of the mural is 80-ft. x 50-ft.

Meet the Muralist

Community members met Emma Daisy Gertel as she rolled a chalkboard full of ideas and inspiration through two Westown Wednesday events, on Wednesday, June 19. Event attendees provided input on the design and received a custom-designed wildflower seed packet.


“My artistic concept is to create a bright, colorful garden of flora to enliven the space and create a sense of wonder, vibrancy, beauty, and hope that is representative of the revitalization and renewal efforts of Westown,” said mural artist Emma Daisy Gertel. “Plantlife improves mood and there is nothing more welcoming to visitors than fresh flowers.” 


Use #westowninbloom to share your mural experience! 

Westown Gateway Mural Ribbon-Cutting Milwaukee Downtown Placemaking Public Art

Ribbon-Cutting Celebration

Community members gathered on July 19, 2019, to celebrate the completion of "Westown in Bloom," in the parking lot adjacent to the mural at 622 W. Wisconsin Avenue. Nearly 150 guests enjoyed free doughnuts and coffee, plus free mini-bouquets of flowers from Bluebird Design and Dunkin' gift cards for the first 50 guests.

Calls for Walls

Calling all building owners! Milwaukee Downtown is looking for partners to help bring more art into downtown and enhance the urban environment. The wall of your building might be the perfect canvas for our next mural project. If you are interested in fostering a deeper neighborhood connection with your building and know a wall that could use some TLC, contact us today. 

Community Supporters

Photos courtesy of Cristina Ossers