Creating a Welcoming Heart of the City
Innovative Public-Private Partnership Fosters Civic Life in City Hall's Backyard
Reimagine Red Arrow Park is a multi-year, public-private partnership to foster programming and civic life in the heart of the community, 365 days a year.
While the park is active in the winter with Slice of Ice, it remains an underutilized community asset for most of the year. In addition, historic events in the park have influenced the community's perception as an uninviting space. To help document the park's challenges and opportunities, local architecture firm TKWA conducted a placemaking analysis with the participation of park stakeholders in 2021.
In addition, the partnership brought short-term tactical improvements to the park, including adding moveable bistro tables and chairs, public art, events and programming. Immediate goals include activating the ice rink as an all-season asset, enhancing holiday decor, and recruiting food trucks back to the park on weekdays. Reimagine Red Arrow Park is made possible thanks to the support of Milwaukee County Parks, the City of Milwaukee, MGIC, Herzfeld Foundation, and Milwaukee Downtown, BID #21.