Experience Downtown Blog

Renew & Recharge: Your Ultimate Guide to Winter Wellness Week 2026

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The holiday hustle has settled, the January frost has arrived, and there is no better time to prioritize your well-being. From January 26th through January 30th, 2026, Downtown Milwaukee will transform into a wellness sanctuary. Whether you’re looking to break a sweat, find your zen, or nourish your body, Winter Wellness Week offers exclusive incentives and special events to help you kickstart your year. Here is your guide to the best deals and businesses hosting unique events.

Step Up Your Fitness Game

The winter chill is the perfect excuse to take your workout indoors. Our local fitness centers are making it easier than ever to discover your new favorite routine while offering unique classes during the week.

Barre3 Milwaukee
Snag a $99 First Month Unlimited Membership to experience their workout that blends strength, cardio, and mindfulness, or join their "Barre3 Signature 45" workout event on Wednesday, January 28th at 6:45pm.

East Bank Athletic & Social
Flash your Winter Wellness Week Passport to have your $49 joining fee waived and enjoy extended trial entry to their five-story facility with top-tier equipment, a pool, basketball court, and various group classes.

SPIRE Fitness
Keep it flexible with $15 registration for single classes at this boutique fitness studio offering high-energy indoor cycling, rowing, and TRX training in a community-driven space.

Sport Fit Milwaukee 
Dive into a free drop-in class or a one-week unlimited pass to this locally-owned hub that focuses on a community-based approach with classes like boot camp, strength training, kickboxing, and yoga.

Wisconsin Athletic Club (Downtown)
Explore their premier multi-story gym facilities with a free one-day guest pass and attend their complimentary "Yoga with Cathy" session on Monday, January 26th at 7pm. Advance registration required. This location features numerous cardio and weight equipment, a 1/9-mile indoor track, saunas, and steam rooms.

Zero to 100 Fitness & MMA
Try something new with a $25-week pass to this studio focused on MMA conditioning, strength training, and self-defense, and attend their community self-defense course on Thursday, January 29th at 6pm. Advance registration required.

Relaxation & Recovery

Wellness is as much about recovery as it is about effort. This week, pamper yourself with these specialized aesthetic and therapeutic deals and relaxing events.

AESTHETICS 360°
Take $75 off any treatment valued at $250 or more at this modern medispa in the Historic Third Ward, specializing in non-surgical face and body treatments like injectables, laser therapies, CoolSculpting, and customized skin rejuvenation.

Float Milwaukee
Beat the "Dry January" blues with a $109 package featuring RoXiva and NovoTHOR sessions. This facility specializes in floatation therapy in high-salinity pods for deep relaxation, along with red light therapy to reduce inflammation.

The Institute of Beauty and Wellness
Get a complimentary haircut with any color service at this Aveda beauty school offering services like cosmetology, esthetics, and massage therapy.

Mason Street Massage
Refresh your muscles with $75 off any service at this integrative bodywork practice specializing in lymphatic care to reduce inflammation and support post-operative healing, or join their "What's Nourishing Next" guided meditation and sound bath on Thursday, January 29th at noon. Advance registration required.

Neroli Salon & Spa
Upgrade your glow with a complimentary cupping addition to any facial or massage, or immerse yourself in their sound bath experience on Thursday, January 29th from 5:30 to 7pm. Neroli is an Aveda Lifestyle Salon & Spa offering comprehensive services from hair and nails to massage and skin care.

Fuel Your Body

Healthy eating doesn't have to be boring. Grab a friend and head to these local favorites for a nutritious lunch or a warming drink.

Forage Kitchen 
Enjoy 20% off your order at their Public Market location, known for fresh, healthy bowls, salads, and wraps.

Grassroots Salad Company
Grassroots is dedicated to providing quick, healthy, and organic meal options like customizable salads and wraps. Bring a buddy this week and get BOGO 50% off any menu item. 

HoneyBee Sage Wellness Café
This week, purchase a bag of loose-leaf tea and receive a free cup of brewed tea to warm your hands at Milwaukee's first alcohol-free cocktail bar, a combined apothecary, tea café, and metaphysical shop that sells herbs, crystals, and natural body products.

Mind, Career, & Health

True wellness is holistic. This week, local providers are offering resources to help you sharpen your mind and manage your health with exclusive workshops and webinars.

Milwaukee Area Psychological Services (MAPS)
Check out their curated "Turning Pages" list or join their science-informed workshop on Friday, January 30th at 12pm, focusing on practical tools to boost mood and energy and combat winter blues.

Psychiatric Consultants & Therapists
Join a free 60-minute group session on improving attention, or their Tuesday, January 27th webinar from noon to 1pm on improving focus and reducing procrastination through practical executive functioning skills.

Range Light Coaching 
Range Light is a consulting firm that helps professionals and organizations develop and implement personal career strategies, enhance leadership, and improve employee retention. Sign up for a complimentary career wellness check or coaching session, or join one of their Tuesday, January 27th virtual webinars on "Career Strategy" (noon to 1pm) or "Goal Setting" (5pm to 6pm).

Select Pain Care
This clinic specializes in finding and treating chronic musculoskeletal pain through treatments like manual adhesion therapy, instrument adhesion therapy, and pressure wave therapy. Book a consultation by phone this week to receive 50% off, with appointments available through February 2026.

To learn more about Winter Wellness Week and register for some of the daily programming, click HERE.