Express Yourself, Downtown!
Reviving the Heart of the City with Arts & Culture
In response to the COVID-19 pandemic, Milwaukee Downtown, BID #21 produced Jumpst(ART) Downtown, an economic recovery initiative that supported arts and culture, while reviving the heart of the city with free performances, temporary public art installations, and murals in the summer of 2021. In addition to bringing some much-needed joy to the community, the initiative supported nearly 100 local, national, and international artists to leave their mark on downtown.
Downtown became a canvas for creative expression, with new murals, sculptures, plein air painting and street performances from sunrise to sunset. The campaign was launched with the unveiling of "Massimals MKE: Rainbow" by artist Jason Scroggin in June and concluded with a tour stop of "Inside Out 11M" by French artist JR in August.