Downtown Milwaukee skyline at sunset.

Strategic Initiatives

Advancing Downtown’s Business Potential

At BID #21, our goal is simple: to make Downtown Milwaukee a great place to do business. We lead and support numerous strategic initiatives to enhance its business environment and unlock more economic opportunities. Explore the plans currently underway.

Downtown Plan 2040

Guided by extensive community input, the Downtown Plan 2040 sets the course for a more vibrant, walkable, inclusive, and resilient downtown over the next two decades.

Nighttime Economy

Nighttime economy drives growth, supports thousands of jobs, and attracts new investment. Milwaukee Downtown, BID #21 is committed to advancing this sector and its impact on the future of Downtown Milwaukee.

Retail Strategy

A vibrant retail scene is essential to a thriving downtown. Milwaukee Downtown, BID #21 is crafting a retail strategy to bring new life to street-level spaces and support downtown’s growth.

What We Do

Discover more BID #21 initiatives and the programs we run to create a clean, safe, and welcoming downtown for all.

A downtown storefront with the letters MKE in the window.