Wisconsin Avenue

The Heart of Downtown Milwaukee's Renaissance

Welcome to West Wisconsin Avenue; a vibrant street anchoring the Westown neighborhood of downtown Milwaukee.

With more than $1 billion in recently completed, under construction and proposed projects in its vicinity, West Wisconsin Avenue is once again the beating heart of downtown Milwaukee. Jump-started by a series of new investments in commercial, residential, hospitality, cultural, and infrastructure projects, it’s time to experience the ongoing renaissance and unparalleled opportunities that exist on Milwaukee’s main street.

Development Guide

The West Wisconsin Avenue corridor is a leader in Westown’s emergence as downtown’s hottest neighborhood. The corridor is home to new and established employers and retailers, as well as convention, cultural and entertainment venues that attract millions of people annually. Complemented by the fastest growing residential population of any downtown neighborhood, Westown has unmatched vibrancy that continues to build. This upward trajectory is mounting as several new catalytic projects are moving forward, setting another wave of revitalization into motion.

For more information on available sites for your business, market data and more, download the updated Development Guide and contact Matt Dorner, Economic Development Director for Milwaukee Downtown, BID #21 at mdorner@milwaukeedowntown.com. 

View the Wisconsin Avenue Development Guide

Lease & Development Opportunities

It is time to call Westown home! Whether you're searching for first-floor retail space or office space for a start-up business or a growing corporate headquarters, the neighborhood has you covered! View the complete list of available lease opportunities and parcels prime for development.

View Available Westown Commercial Lease Space View Vel R. Phillips Plaza Food & Beverage Operator RFP
Wisconsin Center District Wisconsin Avenue Rendering Milwaukee Downtown

Westown Gateway Mural

Commissioned by Milwaukee Downtown, BID #21 and the Downtown Placemaking Task Force, Milwaukee-based artist Emma Daisy Gertel has recently completed "Westown in Bloom," located on the northeast corner of James Lovell Street and Wisconsin Avenue, and serves as a key gateway for Westown. This high-impact, west-facing canvas features an urban garden as its subject matter— a metaphor for the resurgence of Westown.

Learn About the Westown Gateway Mural

By the Numbers

  • 2,000+ new residential units since 2015 makes Westown the fastest growing downtown neighborhood
  • $1+ Billion of recently completed or under construction investment in Westown
  • 866,000+ SF of obsolete commercial space repurposed to new uses
  • 1.9+ Million SF of commercial space under renovation for the modern marketplace
  • 2,814 hotel rooms in Westown
  • 28 Years Old, the average age for a Westown resident, making it a young professionals haven
  • $66,161 Median Household Income in Westown's main zip code is $27,000 more than the city has a whole
  • 60,000+ Annual Attendees to NEWaukee's Night Market
  • 3.3-Mile Streetcar route extension proposal puts Westown attractions in the center of the Bronzeville to Walker's Point route
  • 35+ Free Summer Events in Westown
  • 88 WalkScore means Westown is a "walkers paradise" 
  • 66 BikeScore means Westown is "bikeable" and only getting better
  • 68 TransitScore means transit is good and convenient for most trips
  • 1.75-Mile Skywalk System connecting Westown attractions