Between the Milwaukee River and the shore of Lake Michigan, you’ll find East Town. This downtown neighborhood is home to some of the city’s most popular attractions, as well as all the lakefront fun! From beaches to museums, it’s easy to spend the day exploring with the family, with plenty of bars and restaurants to enjoy in the evening. Explore Cathedral Square, Milwaukee Street, Water Street, and the Riverwalk district. Annual events like Bastille Days, Firkin Fest, a Saturday morning farmers' market, and the Lakefront Festival of Art are hugely popular with locals and visitors alike.
The holidays are just as fun in the neighborhood, with free family fun at Community Spirit Park and Cocoa with the Clauses in Cathedral Square Park. It's easy to connect with all of East Town's attractions. Simply hop and shop, aboard the Hop, presented by Potawatomi Hotel & Casino.East Town