Wish List MKE

Wish List MKE

Whether you’re searching for the perfect gift or retail space, unwrap downtown and check off your wish list.

Welcome to downtown Milwaukee, home to an eclectic mix of boutiques, gourmet goods and uber-hip eateries. With thousands of twinkling lights making downtown nights even brighter, it’s time to start checking off your wish list in the heart of the city. In addition to our collection of brick and mortar retailers, we’ve sprinkled five more shopping opportunities throughout downtown. 

Adding a new twist to window shopping, these five online retailers will activate vacant storefronts with a virtual shopping experience just in time for the holidays! With breathtaking window displays and one-of-kind products around every corner, downtown is a whimsical shopping wonderland. #wishlistmke 

Shop Local

Experience our city sidewalks dressed in holiday style. Downtown’s charming storefronts warmly invite you to shop local this holiday season. View our interactive shopping directory.

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Shop Local, Shop Online

Open a Business

Pursuing your next business venture? Downtown Milwaukee is the place to open a business. Equipped with a toolbox of resources and financial incentives, our Economic Development team will help find the perfect location and check off your wish list.

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Lease this Space

Billie the Brownie Scavenger Hunt

Milwaukee's very own Billie the Brownie is popping up in 12 downtown storefronts between Nov. 29 - Dec. 10! Post a photo with Billie on social media using #mkeholidaylights to be entered to win a downtown holiday shopping spree, valued at $600! Share your holiday cheer at these participating businesses: 

  • Althea’s Fine Lingerie, 777 N. Jefferson Street
  • Allen Edmonds, 424 E. Wisconsin Avenue
  • Classy Girl Cupcakes, 825 N. Jefferson Street
  • Fyxation Bicycle Company Pop-Up Storefront, 135 W. Wells Street
  • The Mini Classy Pop-Up Storefront, 205 E. Wisconsin Avenue
  • The Sophisticated Man, 322 E. Wisconsin Avenue 
  • Kesslers Diamonds, 450 E. Mason Street
  • Luci’s Boutique, 706 N. Milwaukee Street
  • Morning Glory Gallery, 929 N. Water Street
  • Planet Bead, 710 N. Milwaukee Street
  • Wander & Co. Pop-Up Storefront, 759 N. Milwaukee Street
  • Urban Milwaukee, 755 N. Milwaukee Street