I Love Downtown

Celebrate Love on the Avenue

Love is in the air, and there's no better place to celebrate Valentine's Day than downtown Milwaukee. For the first-time ever, Milwaukee Downtown, BID #21 activated the Wisconsin Avenue plazas with two tons of ice on Friday, February 14. Visitors experienced our Instagram-worthy photo hot spots, complete with free activities and giveaways at noon.

As dusk set, the ice sculptures took on a whole new life with special lighting effects. So, gather your loved ones and let us MKE your Valentine's Day!