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About Us

Following the charge set by Milwaukee Mayor Tom Barrett, the Greater Milwaukee Committee convened a large group of stakeholders for a two day strategic action session focused on the revitalization of West Wisconsin Avenue corridor. The session developed nine key points, one of which was the establishment of WAM DC LLC (Wisconsin Avenue Milwaukee Development Corporation). Since its inception, WAM DC has supported and worked on the revitalization of West Wisconsin Avenue corridor through a comprehensive approach. The following is the mission and vision of WAM DC. 


WAM DC, LLC is a development corporation affiliated with the Milwaukee Development corporation, a 501(c)3 non-profit organization, working to revitalize West Wisconsin Avenue for the benefit of the entire Milwaukee community. 



We envision a redeveloped West Wisconsin Avenue playing a central role in Milwaukee: Economically, with strong companies and jobs near workers' homes; socially, with responsible opportunities for living, working and playing for the entire Milwaukee community; creatively with artists integral to the success of the area; and culturally, honoring Milwaukee's rich heritage. 


Download the following PDF compilation of the Wisconsin Avenue Strategy, developed as part of the 2010 Downtown Comprehensive Plan.

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