By the Numbers

83,490 Downtown Employees Many of downtown's 83,490 employees work along or in close proximity to West Wisconsin Avenue in office towers like THE BLUE (310 West Wisconsin Avenue) and at major employers like WE Energies.

26,000+ Residents Over 8,000 of downtown’s 26,000 residents live in Westown. With several recently completed and under construction residential projects, Westown’s population is rapidly growing.

67,000+ Higher Education Students Many of the 67,000+ college students that attend downtown area institutions are concentrated along West Wisconsin Avenue, including Marquette University and the University of Wisconsin-Milwaukee School of Continuing Education.

2,682 Hotel Rooms The majority of the hotel rooms in Westown, including the state’s largest hotel, Hilton Milwaukee City Center, line West Wisconsin Avenue resulting in a high visitor volume that is common in the neighborhood.

28 Years of Age The average age of a Westown resident is 28 years old, marking the attraction and retention of millennials in the neighborhood.

12.3% Vacancy Rate Decrease Since 2012, the vacancy rate in the Westown office market dropped by 12.3% bringing the vacancy rate down to nearly 20%.

2,817,340 sq. ft. Office Inventory Westown boasts 2,817,340 sq. ft. of office space, most of which is located on West Wisconsin Avenue.

$49,341 Median Income Westown boasts a median household income that is nearly $15,000 more than the City of Milwaukee as a whole.

3.25+ Million Annual Visitors From the Riverside Theater and the Wisconsin Center District to the Milwaukee Central Public Library, West Wisconsin Avenue is home to the city's top entertainment, cultural and visitor destinations.

92 Walk Score With a Walk Score of 92, daily errands do not require a car. Westown is a walker's paradise, according to Walk Score.

69 Transit Score With a Transit Score of 69, excellent public transportation makes daily errands convenient, according to Walk Score.

1.75 Mile Skywalk System The downtown skywalk system is concentrated in Westown along the West Wisconsin Avenue corridor and connects many of the area offices, hotel rooms, the Wisconsin Center, and Shops of Grand Avenue making it easy to navigate in any weather.

12+ Acres of Greenspace Zeidler Union Square, Pere Marquette Park, MacArthur Square, and a continuous stretch of the Milwaukee Riverwalk gives residents, workers, and visitors places to sit and enjoy the bustle of the vibrant Westown neighborhood.

0.75 – Mile Streetcar Route The City of Milwaukee is planning for a future Streetcar extension that would link with the initial routes and connect the Milwaukee Intermodal Station, Wisconsin Center, West Wisconsin Avenue, new arena entertainment district, and the Park East neighborhood.

40,000+ Night Market Attendees West Wisconsin Avenue becomes a mecca for arts, culture and food during NEWaukee's Night Market, by attracting over 40,000 residents, workers, and visitors over the four night event.

35+ Free Summer Events Westown Wednesdays are hosted by the Westown Association and are comprised of the weekly outdoor farmers' markets at Zeidler Union Square and River Rhythms, a free outdoor summer concert series at Pere Marquette Park.