Downtown’s Superheroes

Welcoming Faces, Friendly Places

Milwaukee’s walking concierges. Downtown’s spirit squad. Information gurus. Our Public Service Ambassadors (PSAs) go by many names. What remains consistent is their unwavering dedication to keep downtown Milwaukee clean, safe and friendly. From locating missing children to assisting disabled motorists, the PSAs serve as an extra set of eyes and ears for Milwaukee’s police and fire departments—making BID #21 one of the safest districts in the city and one of the safest downtown’s in the country.

Weather permitting, Milwaukee Downtown also employs a PSA bike patrol to heighten visibility. On top of contributing to safety, this amiable crew is on the front lines welcoming visitors on a daily basis. Need suggestions on things to do? How about where to stay or where to dine? Just track down a PSA. Equipped with informational brochures and a world of downtown knowledge, the PSAs always have a pulse on what’s happening.

By the Numbers

9.2 million

The number of visitors who have been delivered informational brochures from Public Service Ambassadors since 2000.

Over 3.8 million

The number of visitor interactions our dynamic team has logged since 2000.


The number of days a week Public Service Ambassadors are on the streets - rain or shine, snow or sleet!


The average number of brochures our Public Service Ambassadors deliver into the hands of visitors each month.